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Thursday, 17 November 2011

Building your brand and the importance of values

At the NRG networking lunch in Bristol today, Melissa Neill of PR specialist HYPR gave a great talk about developing your branding (as a person or as a business) with lively discussion about well known personalities such as Richard Branson and Margaret Thatcher.

I found it fascinating to discover that the people with the strongest brands are those whose values come through clearly, that is we know what they stand for and it is consistent. It helps too if we are able to connect with them emotionally. From a change leadership point of view I would add that it is taking a stand for something that brings about change.

Phil Cheesman, who was in the discussions at our table, commented that when business owners seek to develop a brand with values that conflict with their personal values this often becomes a major source of stress. Interesting!

The coaching I deliver to business leaders includes threads of developing Authentic Leadership, which includes integrity of values, and leading change: so I can see the benefits of this to people and organisations who want to develop a strong brand and to be effective in the world of business or politics.

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